Our study on social phishing in Comm. of the ACM 50(10):94-100, 2007 was one of the most downloaded CACM papers in 2007. It was reported by the Associated Press (picked up by over 100 news sources including Washington Post, LA Times, MSNBC, BusinessWeek, USA Today, Philadelphia Inquirer, Fox News, Forbes, Seattle Post Intelligencer, Miami Herald, San Francisco Chronicle, Denver Post, Chicago Tribune, Baltimore Sun, Ottawa Recorder, Sydney Morning Herald, The Age, Houston Chronicle, Philadelphia Daily News, etc.), Sole 24 Ore (Italy), Herald-Times, Reporter-Times, Cox News (Atlanta Journal-Constitution, Dayton Daily News, Austin American-Statesman etc.), PhysOrg, Inside INdiana Business, IDS, ACM TechNews, and Digg. Early reports of the experiment sparked a debate in local and online media (first page of the IDS 26 April 2005 and again April 28, one editorial April 27, WTIU news forum, and Slahdot).