The Social Network of Healthcare - How Instagram and Twitter are Providing New Insights

Sponsored by Persistent Systems. Luis Rocha, Director of the Complex Systems PhD track in the School of Information and Computing at Indiana University Bloomington, explains the new software-driven approach to medical research. Big data generated through social media such as Twitter and Instragram provides a far deeper and fuller examination of the impact of medicines and diseases, leading to greater actionable insights to improve the efficacy of prevention and treatment.